• ✔   A trademark helps your company stand out in the marketplace by allowing customers to distinguish your products and services from those of other companies. It could also be called a brand. By getting your trademark registered, you protect your brand legally.


• ✔   Trademark registration in a specific country applies to only that country. But to protect your trademark in other countries, you will need to apply to each country separately. You need to be registered under that country’s law and according to the prescribing regulations.


• ✔   If you are planning to take your business global, you will end up filing separate trademark applications for each country. Or you can take the attractive route of the Madrid Protocol. It prescribes a methodology of filing one international application, for about 116 countries around the world. It can be filed in either English, French, or Spanish.


• ✔   The Madrid Convention provides a cost-effective, efficient way, and user-friendly procedures for trademark holders. And protect the brands in multiple countries by filing a single application with a single office, with one set of fees, in one currency.

Apply for your International Trademark Today, to make your branding strategy successful.

The World Intellectual Property Organization (WIPO), a specialized UN organization with its main office in Geneva, Switzerland, is in charge of managing the Madrid Protocol.

Currently, there are 116 Contracting Parties to the Protocol who are members of the Madrid Union, comprising both States and intergovernmental bodies. They represent over 80% of world trade flows with attractive markets. The Convention offers a user-friendly and cost-effective set of procedures for the central filing of international trademark registration applications and the central management of registrations with effects in all or some of the member countries, enabling you to obtain and maintain protection for your brand throughout the world. The application is forwarded to WIPO for examination, registration, and publication. Next, the particulars of the international registration are notified by WIPO to each of the designated Members of the Convention. The members have to decide, within strict time limits, whether they can grant protection to your mark in their territories. In the territory of that member. Same as if it was registered directly with the IP office of that member.

The International Trademark depends on the national trademark for a period of 5 years from the date of registration of your International Mark.

In these 5 years, the invalidation of the national trademark will correspondingly invalidate the International Registration.

Filing for International Trademark under Madrid Convention

International Trademark registration can be applied by a physical person, legal entity resident, or a real and effective industrial or commercial establishment in a member state of the Madrid Protocol.

For applying for an International trademark registration separately in each country, our fee starts at $49 + Govt. charges. We first apply for a basic trademark using the Madrid Protocol and pay the country's clearance cost, depending on where your company is located.

International fees are the international application fees to WIPO. This is to be paid in your country itself. But in Swiss francs. The amount takes into account how many countries you have selected in your application and how many classes of goods and services you have applied for.

Processing times in each country are different, but none takes longer than 18 months, generally. If the trademark doesn’t get rejected within this period, it is considered registered in the country concerned.

Your application will get processed in each of the territories you have chosen. The authorities will inform you if the trademark has either been deemed valid or refused registration in their countries. A letter of refusal will contain information about the changes required in the application or other reasons for refusal. And a time limit within which to complete the changes. Different countries would have different practices regarding what is acceptable in the specification of goods and services.