Trademark Act, 1999 is What Every Business Must Know

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Overview of Trademark Act 1999


A trademark is any term, phrase, symbol, along with design that aids in identifying the source of a product from another party or industry. A Trademark Act, 1999 and the common law passing off remedies both provide formal protection for trademark rights in India. The General Controller of Patents, Designs, and Trademarks is responsible for overseeing this type of protection under the Act. Trademark protection, registration of logos, and the avoidance of fraudulent trademark usage are all covered in the Trademark Act of 1999.

The Trade-Related aspects for Intellectual Property Rights, 1994 (TRIPS) recognized that as a result of the globalization of business, names of brands, trade names, marks, and so forth have become enormously valuable, requiring consistent minimum standards for protection and efficient enforcement procedures. This led to amendment of the former Indian Trade with Merchandise Marks Act, which is 1958 (repealed), and the adoption of the current Trade Marks Act, 1999. The aforementioned statute of 1999 complies with international norms and systems as well as TRIPS.

A trade mark needs to be visually displayed and have particular characteristics that set it apart from the competition and let a consumer with average intelligence and imperfect memory connect it to the owner or user without being confused. An increasing number of countries also allow non-traditional trade marks to be registered, including single colors, three-dimensional symbols like product packaging designs, sounds or audio signals, olfactory signals like smells, etc.

A registration of brand is not always a trade mark, but a trademark is always a registration of brand. This is brought up because, whereas a brand registration is simply a name, logo, along with symbol, a trademark is a distinctive sign or the signal of a particular kind used by a business organization; hence, trade marks are having a wider meaning than brands.

Additionally, a trade mark can be used to guarantee or symbolize the caliber of the goods bearing the mark. Consumers are often convinced to buy a certain product due to its distinctive trademark, which represents excellence. Trademarks serve as a symbol of the goods' value or goodwill, which may be gauged by how much the general public believes about the products' superiority and unique source.

Trademarks are typically displayed in various ways on products, their packaging, and displays, in addition to being placed on labels or tags that are associated with the products or services. A successful trade mark's high economic worth is the main justification for legal protection. With the help of licensees, trademark owners create distinctive products and brand loyalty through effective advertising campaigns. This prevents new businesses from entering that particular industry by establishing enviable reputation and market power.

Registering a Trademark


The 18th section of the Act lists the requirements that must be followed in order to submit an application for a trademark. According to the Section, anyone wishing to apply for a trademark must do so in writing and follow the registration procedure. The application must include the name of the trade mark, the products or services, the class into which the services and products fall, the duration of the mark's use, and the applicant's personal information, including name and address.

The requirement for trademarks:

A trademark protects your registration of brand and provides you with the ability to prevent third parties from making money off of it. Trade marks include things like an item's shape, packaging, and color combination, which can distinguish one person's goods or services from another. They make it possible for customers to identify a business as the source of a commodity or service. Tell us more about the Indian trade mark logo registration requirements.

Important assets:

A registered trademark could be very beneficial to your company. Over time, the value of these assets keeps rising. The value of the trade marks naturally rises with time as your business grows. Consequently, your trade mark's value rises in tandem with your firm.

Safeguarding your brand:

Ownership of a name, logo registration, or trademark is established by trade mark registration. It protects your brand from unauthorized use by third parties. The product is clearly all yours, and you are the only one with the authority to use, sell, and alter the brand or products however you see appropriate thanks to the registered trade mark. In addition, a trademark helps businesses establish trustworthy relationships with their clients, which in turn helps them develop a devoted clientele and enhance their reputation.

Adding uniqueness to a brand:

Every company needs a unique registration of logo or brand to help it stand out from the competitors; therefore, this type of brand needs to be registered. Consequently, a registered trademark gives your company a unique identification. By stating the items' origins and a consistent level of quality, it also helps to prevent customer confusion.

A simple communication tool:

Trademarks could end up being practical and straightforward communication instruments. They make sense on their own. You may identify the brand that your products belong to by registering your trade mark. For example, whether it's a phone or a laptop, you can identify an Apple device by looking for a silver, half-bitten apple on it.

Customers can find you with ease:

Since a trademark that is registered draws attention and distinguishes the product, it facilitates quicker product identification for consumers. A registered trade mark allows you to easily track down your products and gives your business a unique identity. It is also a highly useful tool.

A trademark is perpetual:

A trademark can be used indefinitely when it is registered. A company's registered trademark is theirs forever, thus in order to preserve the brand's identity and continue for eternity, a trademark registrations needs to be renewed approximately once every ten years.

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