Overview

This is very important and crucial for any business so that one can differentiate himself or herself in the contemporary marketplace. Brand registration provides protection to the intellectual property of your brand, and hence, makes the brand unique. When you build this knowledge, it has a great impact on long-term success in your business.

Know about Trademark Registration

Trademark registration is the legal process protecting the rights of a unique logo, brand name, or slogan. It thus ensures protection of the brand identity from unauthorized use by third parties. You will, therefore, be granted proprietary rights to use it in commerce with the right to enforce legal action in case of infringement.

Trademark Registration Considerations

1. Conducting a Trademark Search

1. Proper Search of Trademark: A proper search of trademark is always recommended before applying for any trademark registration. This helps one come across any trademarks already in use that might conflict with your proposed mark. Failure to do so leads to costly and hectic law disputes, even forcing you to be rebranded thus facing a financial setback.
2. Best Choice of Trademark: Picking the best trademark is the best way to have a relevant mark. Trademarks come in four basic classes;
3. Arbitrary Marks: Well-known words used in a context with no obvious connection to the product.
4. Suggestive Marks: Suggest the nature of the product but would not immediately spring to mind; would not influence the decisions of an average consumer
5. Descriptive Marks: So directly describe a characteristic of the product that they are more difficult to trademark and, perhaps too descriptive for protection

2. TM Filing Procedure

This TM filing procedure is therefore not complicated and involves the following steps:

1. Preparation: Collect all the documents including description of the trademark and the goods to be covered by the trademark
2. Filing Application with the Office: File an application to a number of trademark offices
3. Scrutiny: The office assessing your application looks out for any conflicts and determines if they are under the trademark law.

This usually lasts for a decade, and once it has reached the expiry date, you are supposed to renew your trademark to retain the rights. The renewal will ensure that the trademark is not outdated and is therefore safeguarded.

Brand Registration vs. Trademark Registration

Two terms that are quite confused between brand registration and trademark registration: however, they defer in the purpose behind registration.

Brand registration -it's registering your company's name, which ensures that you have the rightful right to do business with such a name.

• Trademark Registration: These include logos, symbols, and slogans used in combination with your brand. Differences have to be part of an integrated trademark registration process.
• Logo Registration: an Asset Beyond Price: Whereas a logo serves as the arguably most differentiated component of a brand, that is, the logo, The registration of logos transcends just affording them protection but also provides some semblance of establishing a brand within the minds of consumers.

Advantages of Registered Logo

Trademark renewal represents one of the ongoing responsibilities of trademark owners

This ensures that your rights in the mark remain alive and that you continue to enjoy protection, which is what comes from registration. Most of them entail Renewal Application containing any necessary fees filed with the trademark office.

When in this process, one is usually expected to provide samples or proof that the brand is still in the market to ensure that one is still utilizing the trademark.

Failure to renew the trademark results in losing the rights with failure to catch up on meeting the renewal requirements. Renewal dates must be kept tab for not to lose the trademark.