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Brands today have to be taken care of properly if they are to be in competition in the marketplace. Brand registration and trademark registration form an integral part of it, especially in a busy city like Delhi. That means you'll be safeguarding your brand while enhancing your market position and also protecting your intellectual property.
Brand registration is essentially the recognition process by law of your brand's name, logo, and other identifiers as your intellectual property. This would ensure you had secured the exclusive rights to the use of your brand in commerce and therefore prevent others from using your brand identity without permission.
Trademark registration gives absolute rights over your brand's identifiers which may include names, symbols, and logos, etc. Trademark registration in India is governed by the Trade Marks Act, 1999, and an application for trademark registration is made through the Trademark Registry.
Before you go ahead to file your registration, it would be advisable to conduct a comprehensive search so as to ensure that your target trademark is not already existing. You will save time in the long run.
Once you have determined whether it is new or novel, you can then file it at the Trademark Registry in Delhi. It would be crucial that all information about your trademark must be provided during application: brand name and logo, as well as the classes of products or services with which they are associated.
Once you file it, it will be scrutinized by the Trademark Registrar. After the checks, everything is good to go, and your trademark will be published in the Trademark Journal.
In the three months after this publication, third parties have the opportunity to oppose the registration of your trademark. Assuming no objections are raised, your trademark will be registered.
To validate whether your brand is actually registered, you could ask the office for a copy of your certificate. It shall issue a registration certificate for your trademark and, once registered, will confer onto you all of the rights associated with it.
Your logo often acts as the first association consumers have with your brand. It introduces you in the minds of most customers, a true visual embodiment of your brand's identity and values. Logo registration falls under trademark registration that covers this vital element of your branding strategy.
Indeed, brand management and trademark registration form an integral recipe of commercial competitiveness in a place like Delhi. Therefore, you can take proactive measures of protecting your brand through trademark and logo registration to safeguard the interests of your business as well as boost your market presence. Risk your brand, and you might find yourself on the losing end; instead, invest in brand protection today!
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