What Is Growth-Driven Web Design? How To Apply It To Your Own Business Site?
For the majority of businesses, the website is crafted to support its key objectives as well as the goals. The main functions that have website performs for a business include:
- Informing customers about product, and service offerings along with conveying information about business
- Serving as a platform for influencing as well as converting the casual site visitors into warm leads or prospective buyer
- Serving as an extension of the brand, extending extraordinary UX/UI experience of web design as well as creating the most positive impact
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In order to perform the above-mentioned functions in a really good manner, the old method of regarding the website is something which is re-tooled. Well, you might be wondering what is the meaning of this.
Meaning Of Growth-Driven Web Design
Treating your
website design simply as a statistical tool like you are only getting involved with it when you intend to lodge any new product or service. There could be adoption of more of the agile/ fluid approach to your existing website design. This is actually called as the Growth Driven Web Design. This relies upon qualitative information for customizing and building strategies rather than simply guessing about them.
Putting it simply, to growth-driven web design is acting as the most efficient and productive of methodology for web designing and development. So any
website design that has been created by practicing growth-driven design, GDD methodology will be evolving through learning as well as continuous improvement leading to measurable and high-performance driven web pages. This does not entail that the traditional methods of creating websites and web development have become reductant. However, there is always a scope for adopting an evolutionary method and this is actually relying upon the nature of the business as well as its objective. As far as growth-driven design methodologies are concerned, this is something that is offering more of the agile as well as the data-driven approach concerning website design and development.
Benefits of Growth Driven Design(GDD) approach
Let's learn about the advantages of adopting growth growth-driven design:
- Faster launch of site & generation of ROI
Owing to its agile nature, and accelerated build as well as launching procedure, the introduction of the site through the utilization of this methodology will make it available for the end users within 48 days or even less of the time. This is in comparison to the conventional
web design and development techniques. This means that businesses will be able to start seeking their returns from the investment sooner than they have expected.
- Web design & development based on data, and not simple assumptions
The traditional website design project will have the inclusion of data elements, this is something that is serving as the base and crux of the growth-driven design approach. So, the information will be collected starting from the strategies stage and this is driven during the initial design and development stage based on the data and not the assumptions.
Also, it is going to reduce the level of the risk to a greater extent as there will be the crafting of the site which will be solving the issues of these target audiences as well as meeting the needs of the businesses.
- Budget utility for creating stronger impact and greater returns
Our website will be delivered more quickly by focusing on the highest impact areas for launch. This frees you up to concentrate on enhancing the website even more and, using actual user data as a guide, continuously modifying and enhancing the user experience for optimal growth and value. The delivery of the site will quickly take place. And it will be based on the focus on the greatest of impact in the areas for launching the website. This will facilitate the web developers for making the improvements on the site and this is based on the real user data. So, this strategy will continuously help to adapt as well as to improve the journey of the user in order to acquire the maximum value as well as growth.
How growth driven web design work?
The growth-driven work design is bifurcated into three different steps:
- Strategy
- Launchpad
- Continuous Improvement
Strategy
This is the first as well as the foremost stage of the Growth-driven Web Design. In this, you need to acquire an empathetic understanding of this world along with the end user. You need to have a fair understanding of what is going on in the lives of the users, what issues they are actually having, and how your business can be of help and support to them. So, the website builder and developers are required to think about how they can create the website design that is best able to support the end users. This includes several of the elements that were incorporated in this strategy stage. Actually, this can be customized on the basis of the nature of the business along with what they actually want to attain by creating their website.
Some of the sub-steps which are included in the strategies stage are:
- Business strategy and formulation of site's goals
- Competitive analysis as well as positioning
- Task to be performed by users
- Creation of web design strategy
- User experience research
- Reviewing existing tools
- Brainwashing your wish list
- Workshop for website strategy
The goal of this stage is to build a site that looks, and performs better than the site you have today, and get it live. There cannot be perfection of the website during this particular stage as a site can never be perfect.The goal is to get the website live using the high-impact areas identified at the strategy stage, to use these as a starting point, and then continually improve the website over time using real user data.
Launchpad
This is the next stage. The goal of the launchpad is to create a responsive web design that looks aesthetically pleasing and also performs better in comparison to what you have today and just makes it live. However, you won't be achieving the perfect website design at this stage as no website is ever perfect and there is always a scope of improvement. However, the main goal is to make your site live through the utilization of the high-impact areas that are already being identified in the strategy stage. Thus, this can actually be utilized as an initial point and then there can be continuous improvement of the website with time through the utilization of the real user data.
Major Types Of Accelerated Launchpad Techniques
Website builders are utilizing the four distinctive types of accelerated launch pad techniques for the creation of the site and this is dependent upon the nature of your business and what exactly you are looking for.
Kick start
So in this step, there will be the creation of the new website design through the utilization of the pre-build assets just like the portfolio website and you will be using the pictures and content for the acceleration of the designing stage.
This will involve the de construction of the launchpad site into the different stages which will be executed with time. In Phase I, there will be an updating of all the Global elements. In this stage, there will be the bucket of the highest impact pages section along with re-launching everything in the phase. The next stage will involve the launching of the site and continuously all the faces will be accomplished till the point the site design and development is complete.
In this, you are required to choose the 20% of the items which are present in the wish list and the remaining 80% with regard to the impact and use of the product for the creation of the launchpad site .
When the website goes live, then through the utilization of the launchpad acceleration technique which is perfect, you will be actually moving to the continuous improvement stage!
Continuous improvement stage
The third phase of the Growth Driven Design methodology is the continuous improvement phase. At this point we have launched a new website and real users are interacting with the website and providing valuable feedback. This valuable data shows what users are and what they are not interested in, allowing you to focus on continually developing your website in areas that have the greatest impact on your company's goals and provide value to your users. The continuous improvement phase is divided into quarterly themes, with a focused area selected based on the organization's goal.
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