Know your best Payment Gateways in India and what is its role in E-Commerce

Definition

A payment gateway is basically an e-commerce service that processes credit card payments for online and traditional brick and mortar stores. It facilitates these transactions by transferring key information between the payment portals such as web-enabled mobile devices/websites and the front end processor/bank. In this article, we will discuss the best payment gateways in India in detail. The most popular payment gateways are:  Things to consider while setting up a payment gateway—

• Payment gateway cost (Setup fee, Annual free, TDR, etc)
• Time to setup everything
• User Interface of the gateway
• Payment options (Credit/Debit Cards, Mobile Wallets, Netbanking, UPI, etc)
• Aftersale Support

Top 5 Payment gateways in India

Out of the growing list of payment gateways in India, we have taken only the most popular and emerging payment gateways that are suitable for small businesses. Here are they:

• CCAvenue

CCAvenue is one of the oldest payment gateways in India launched in the year 2001. It is South Asia's largest payment gateway solution powering thousands of E-Merchants with real time, multi-currency, multiple payment options online payment processing services. They claim to complete the activation in 24 hrs. CCAvenue supports almost every bank and payment option out there. Not only this, rather it is powered by proprietary technology that integrates transaction-processing, advance shopping cart, fraud control, auction payment collection facility, financial reporting and order tracking. So, it is reliable and used by high volume e-commerce websites like Snapdeal. Those who are seeking hassle-free payment gateway in India, go for CCAvenue.

• Setup Fee: Zero startup Pro Plan, Rs. 30000 for Privilege Plan
• Annual Maintenance Fee
• Transaction Fee: From 1.99% + Rs.3 to 2.99% + Rs.3

Who are the top clients of CCAvenue?

1. MakeMyTrip
2. ClearTrip
3. Naukri
4. AirAsia
5. Yatra
6. redBus
7. Myntra
8. Snapdeal

•  CashFree

CashFree is a fast-growing payment gateway that helps Indian businesses both collect and disburse payments via almost 100 payment methods including Visa, MasterCard, Rupay, UPI, IMPS, NEFT, PatTM & other wallets, Pay Later and various EMI options. Over 3000+ businesses have processed more than Rs 2500 Crores of payments using Cashfree offerings according to them. CashFree is backed by Silicon Valley investor Y Combinator and was incubated by Paypal. For CashFree, they offer the following features:

• Plug-n-Play international payments by connecting Paypal account
• It allows PayTM account linking to offer PayTM was a wallet option
• Payout APIs to send money to any account of a bank, UPI ID, PayTM wallet instantly
• Collections by NEFT-IMPS
• Marketplace vendor settlement
• ‘Pay Later’ options like e-PayLater, Lazypay, OLA Credit, and Cardless EMI options like Zestmoney and Flexmoney

Setup Fee for CashFree: Zero Annual Maintenance Fee: Zero Transaction Fee: From 1.95% Who are the top clients of CashFree?

1. Dunzo
2. Wedmegood
3. Commut
4. Eventshigh
5. ClubFactory
6. HappyEasyGo
7. Milaap
8. Ketto

•  PayUbiz and PayUMoney

In India, PayU rebranded both its products PayU enterprises and PayUmoney to establish them as clear independent businesses in May 2015. But now PayUbiz focuses on enterprises and is used by large enterprises such as Snapdeal whereas PayUmoney is the consumer brand of PayU India and has a wallet solution for customers and a facility of payment acceptance solution for SMB businesses. Actually, PayU India is the flagship company of Naspers group which is a 25 billion dollar internet and media conglomerate listed on London and Johannesburg stock exchanges respectively. They claim to serve more than 4000 merchants in India.

• Setup Fee for PayU: For PayUBiz, plans starts from Rs. 4900 and go up to Rs. 29000. For PayUMoney, its Zero.
• Annual Maintenance Fee: For PayUBiz, its Rs. 2400. For PayUMoney, its Zero.
• Transaction Fee: For PayUBiz, it's between 2.20%  to 3.90% based on the plan. For PayUMoney, it's 2%.

Who are the top clients of PayUMoney & PayUbiz?

1. Jabong
2. BookMyShow
3. Freecharge
4. Zomato
5. Goibibo
6. Olx
7. Ola
8. ShopClues
9. Pepperfry

• EBS

EBS is also one out of many payment gateways in India basically owned by France based Ingenio group that is a global leader in payment processing services established in 2005 and its headquarters is in Mumbai. EBS usually facilitates online purchases from a merchant’s website and helps them to collect payment from the end customers through net banking, debit and credit cards etc. It is a kind of an intermediary that generally assembles the online payment options offered by various banks, cash card brands and many other payment processors onto a single platform with minimum technical integration with merchant website.

• Setup Fee for EBS: From Rs.4799 to Rs. 23999 based on the plan
• Annual Maintenance Fee: Rs.2400
• Transaction Fee: From 1.25%  to 3.75% based on the plan

Who are the top clients of EBS?

• BabyOye
• Snapdeal
• FirstCry

• Instamojo

Instamojo is a Banglore based company started in 2012 which targets to sell digital goods and collecting payment online. It offers various solutions to today's era entrepreneurs, Solopreneurs and freelancers. The woo factor in it is that you can get it started only in 5 minutes and activate your account in 5 minutes. Any of you can with your bank account enroll yourself at Instamojo, and start selling online. The best part is it takes care of payment and delivery of digital goods. But in case, if you just need to collect payment for your Workshop or an event, you can easily use Instamojo for that too.

• Setup Fee for Instamojo: Zero
• Annual Maintenance Fee: Zero
• Transaction Fee: 2% + Rs.3

Who are the top clients of Instamojo?

1. Snapdeal’s app Shopo
2. Online Prasad
3. UrbanClap
4. YourStory
5. Next Big What, and
6. others

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