Today, to a great extent, intellectual property is what digit has to do with your brand. A trademark symbolizes not only a business but also assures customers will trust building one’s brand position amidst competitors.
It does not matter whether you are a small startup or a large enterprise. Having your brand legally protected in the market proves to be one of the most important factors in maintaining its value and reputation.
Of course, it is just as simple as doing a preliminary search and then registering the mark with the trademark register – thereby securing that the brand identity will be protected and recognized in law, thus putting a stop to others infringing on your rights.
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A trademark is basically something that is original, such as a symbol, logo, phrase, or design, that can characterize one product or service, thus making it different from other products and services. They represent the identity of the brand and work towards making the customers familiar with the brand, hence resulting in trust. The most valuable asset of a business could well be a well-protected trademark.
Trademark registration will assure the protection of your brand through the law. It gives the owner an exclusive right to use the mark, and nobody else can use it without his consent. Once you have registered it, you can have the power to take lawful action against someone who infringes or uses your trademark by protecting your brand’s reputation and value.
Before even going ahead with the usual registration procedure, there is, foremost and most importantly, the conduct of an instant trademark search. Since it will bring you into contact with the simple fact that the trademark that you seek to register is already in use or whether something similar exists that may cause conflicts with you.
Avoid Infringement Problems: A search will enable you to avoid some cases involving legal disputes over your trademark in the future.
Maintain Authenticity: An application ensures that your brand remains unique and distinct in the market.
Save Time and Money: If you went for trademark registration without searching, the office would have rejected it.
Online facilities are available to perform an instant trademark search, which would help a business assess the availability of its desired trademark. Indian Trademark Registration Came Into Effect, However, for a more comprehensive search, a business may consider consulting a trademark consultant or a trademark attorney, as they are likely to identify some latent conflicts that could be missed by an online facility.
Once you’ve done an instant trademark search and established that your chosen trademark is available, begin the trademark registration process. What might look a bit tricky is rather easy with a little help from a trademark consultant.
An application is the most basic point in the trademark registration process. This can be done online by dint of several features provided, mostly by government trademark offices. However, one is able to use a third-party platform for the same purpose. The process is very elaborate, including every minutia about the mark. For instance, there is the name or slogan for the logo, classes of products or services, among everything else.
Once submitted, it is passed on to the trademark office, which then assesses the application. The office checks whether your application meets the law requirements and determines if there could be potential conflicts between new trademarks and existing trademarks.
Assuming your application passes the test of examination, then it will get published in the Journal of Trademarks. This is a public notice of your application. The opponents can oppose your registration if they feel that the trademarks overlap at the time of registration.
Formal formality in the process: If you are free from opposition of your trademark or else opposition is in your favor, then the trademark will be formally registered and you may get your trademark registration certificate. A registration certificate for trademarks assures that your mark has the correct legal rights and that you can apply it exclusively with the protection offered by legal protection.
Online trademark registration, which has streamlined the process and made it easily accessible in this age of cyberspace, allows a business not only to file its applications but also to check the status with regard to trademark registration within just a few clicks.
Some of the basic advantages of online trademark registration are:-
Time-Saving: All in all, from filing it to keeping track of the status of registration can be all done online without papers.
Cost-Efficient: The most important reason is that online filing is often less expensive since administrative costs are abated and the procedure is faster.
Access in an Instant: Important documents can easily be tracked on online portals, which makes it straightforwardly possible to trace the progress of your registration.
Even though it is straightforward to register a trademark online, professional help from a trademark attorney or trademark consultant may also be advisable because proper adherence to the law may avoid some costly mistakes.
A logo is the most recognizable feature of your business. This might be the actual expression of your company, and at its heart, it is responsible for the identification of consumers. Logo registration ensures that your logo is protected through law so that no competitor may copy or use a very similar design of your logo.
Registration of a logo is pretty much identical to the registration of a trademark. However, you are supposed to file an application and undergo the procedure of examination. Ignore the Common Myths About Trademark Registration, However, the details they fill in your logo trademarks are quite different from the general visual elements of your brand such as color combinations, shapes, and types of fonts used.
Remember the following considerations while logo registration
Be Unique: Ensure that the logo is not copied from another design and, thus not an infringement on any already existing designs.
Engage a Trademark Consultant: A trademark consultant will advise you on how to register your logo and protect all elements of your design.
Monitoring Follow-up and Enforcement: Now you can track the use of your logo. And if there is some unauthorized use, you are in a position to take follow-up action as well.
A business without knowledge of trademark registration may face the process as cumbersome; at such stages, a trademark consultant or better still, a trademark attorney is a gold mine.
Carry Out Advanced Searches: He or she will be able to undertake an advanced instant trademark search and hence establish whether your trademark is available and free of any conflict.
Application Process for Registration: Here everything is handled by the trademark attorney, right from your application preparation to facing the possibility of legal challenges.
Legal Advice in Case of Opposition or Infringement: A trademark attorney provides all the necessary legal support in case of opposition or infringement about your mark.
Trademark Consultants of Legal Raasta Technologies Pvt. LTD can guide a business similarly through registration and instruct it on the best ways to protect that intellectual property. Whether it is with a logo, slogan, or brand name, a trademark consultant will be sure that your business is covered entirely by the law.
So ensure your brand by registering for trademark registration as part of the most basic things any business owner can do. With instant trademark search to complicated matters of logo registration, brand identity protection ensures that the business stays competitive and protected from any legal danger.