E-Filing Brand Registration Online: Simplified Process, Procedure and Attorney Support

A product’s brand identity and distinctive selling propositions are frequently what set it apart in the competitive world of business. The trademark includes component like design packaging to solgan and logo to symbol anything which is your intellectual property. Protecting your brand registration identification has become much more important in the current digital world. Trademark registration is still an essential step to ensure that your goods and services are original and distinctive, regardless of whether you are starting a new company, running an existing one, or going it alone. At Legal Raasta, we recognize how critical it is to preserve the integrity of your brand and guarantee the uniqueness of your goods and services in the cutthroat market of today. For this reason, we provide professional help with trademark applications.

Brand registration: What is it? A brand can be any name used to identify a company or product from others, including a slogan, logo, term, design, domain name, products name, slogan, logo, or other distinguishing characteristic. All businesses that manufacture goods or offer services need to have a strong brand identity.

In India, how do I go about registering my brand?

You must submit a trademark application to the Trademark Registry in order to officially register the brand name in India. A comprehensive search, application filing, review, and, if accepted, registration are all steps in the process. 

What is the cost of a brand registry?

Signing up for Brand Registry is free. You can access services and tools, some of that have fees attached, when you enroll for Brand Registry.

Several steps involved in registering a brand through brand protection tools.

In India, registering a brand entails a number of procedures, including registering a domain name, a business name, a trademark, and a copyright.

1. Registering a domain. As a rising number of people look for companies, goods, and services online, branding efforts begin with domain registration. All businesses now need to have an online presence, so it’s critical to secure the domain name that will serve as the company’s trademark. Since registration of a domain name is quick and inexpensive, it is the initial step towards protecting or registering a trademark. As a result, it’s crucial to register the domain name before registering the trademark. A company might have to make due with a domain ending .in, .co.in, or another similar extension since the majority of well-liked domain names ending .com or .net have already been registered. GoDaddy or Google Domains are good places to look for available domain names.
2. Registration of Businesses. The branding process for newly established businesses begins with the choice of company name. The legally recognized name of the entity is its business name, and this can be found on various documents such as employment contracts, tax registration paperwork, and bank accounts. The brand name and website of the company do not have to correspond with the business name. A company name that is comparable to the brand name and domain, nevertheless, is a good idea. Makemytrip, where the name of the brand Makemytrip fits the company name Makemytrip Limited, is an example of a company name that fits the brand name. One instance of a business name that isn’t the same as the company name is HealthKart, where the firm is Aquamarine Healthcare Private Limited and the brand is Healthkart. After deciding on a brand name, the entrepreneur can look up available names using the organization or LLP Name Check feature provided by the ministry’s of Corporate Affairs. It is crucial to keep in the minds of the Ministry of Corporate Affairs. They are in effect will not authorize any proposed company’s name that is the same as or similar to an already-existing trademark, limited liability partnership, or company name.

          Also Read This – Decoding Logo Registration in India: Do You Need It and How to Get Start

    3. Registration of Trademarks. The sole registration that offers complete brand name protection is a trademark registration. A trademark can be used to safeguard a company’s name, slogan, logo, design, brand name, and more. Thus, trademark registration is a necessary for companies who want to spend a lot of money on branding or promoting their brands. A trademark registration application needs to be submitted under one or more trademark classes that correspond to the products or services the company plans to sell. The TM symbol may be affixed to a trademark after it has been submitted to the Trademark Registrar. However, registering a trademark is a drawn-out procedure that may take more than a year. As a result, the earliest feasible trademark registration application must be filed, and it must be followed up on until the brand is officially registered. When a trademark is registered, it can be indicated to third parties that it is a registered trademark by placing the ® symbol next to the brand. Among the most crucial aspects of registering a brand in India is trademark registration. 

   4. Registration of Copyright. Dramatic, musical, creative, and literary works as well as those who generate sound recordings and cinematograph films are eligible for copyright registration and protection. If the brand has an original logo with creative qualities, the company may be able to seek further brand registration by copyrighting the logo. Generally speaking, logos that lack artistic qualities or are not particularly unique cannot be protected by copyright. The distinctive and artistic qualities of Starbucks Coffee’s logo make it a great instance of a copyrightable logo. The Copyright Office must receive applications for logo copyright in the required format. In general, copyright registration proceeds more quickly than trademark registration. Therefore, companies can file for both a trademark registration and a copyright registration if they need to register their brand quickly.

 Also Read This – Efficiency and Convenience: eFiling for Trademarks Registration with Intellectual Property India

I don’t have a company to register a brand.

Without a legal organization, it is possible to register a brand. The business structure has no bearing on the registration of a brand. Anybody, regardless of their organizational position, may apply for trademark registration, including individuals, startups, and businesses. Make sure you fulfill the requirements and adhere to the guidelines for a successful registration.

What is the process for launching a brand name?

Selecting a name that fits your business and is both unique and distinctive is the first step towards creating your own brand identity. To make sure the trademark is available, do a thorough search. After everything is decided, submit a trademark application to the relevant authorities, making sure you meet all the requirements of a successful trademark registration.

Can I independently register my brand?

Also Read This – Maximizing Your Brand: Strategies for Selling Registered Trademark in India

Although you can try to register a brand on your behalf, it is advised that you get assistance from Trademark agent. Professionals are skilled in managing the difficult procedure of trademark registration with ease. Their knowledge minimizes the possibility of mistakes during registration, assures precise submission, and raises the likelihood of approval.