Trademark

Decoding the Trademark Symbol: What It Means and How to Use It

Trademarks serve as a source indicator for products or services. Trademarks can be classified into a number of different categories, including a logo registration, sounds, word, shape, design, letter, or combination of letters and words. A trademark is a term, symbol, or registration of logo that makes it easier for customers to recognize any goods or services of a company. 

When referring to specific features of an online intellectual property registration, the symbols SM, TM, R, and C are commonly used in conjunction with a trademark or copyright. These symbols are frequently used for the purposes listed below:

  • The TM Symbol (™).

To denote when a phrase, word, registration logo, or other mark has been claimed for a registered trademark or service mark, use the trademark symbol (™). Notifying the public whether the owner of the mark asserts rights over it and plans to utilize it to identify and set their services or products apart from others is a popular use for it. Even in cases when the mark has yet to be registered with the appropriate trademark office, the sign acts as a visual message to customers and rivals informing them that the mark is regarded as a trademark and has some legal protections. Furthermore, it can be applied more metaphorically to characterize something that is distinctive to a person or something, like “the singer’s trademark rhythm.” Originally used to refer to names or logos registration that are exclusive to a firm, the word trademark was first used in the middle of the fifteenth century.

The ™ superscript—a character that appears above the line as opposed to the subscript, which appears below it—is frequently used to claim trademarks. That tiny floating emblem may be seen almost anywhere, including on TV shows, in grocery store aisles, and in humorous Instagram captions. From a business perspective, it serves as evidence that the person creating and promoting a good believes it to be unique. The catch is that a product or good bearing the ™ symbol does not always imply that it is a unique recognized product. If the trademark superscript is used, it may indicate that the product being claimed is in the process of being registered as a government trademark (more on that later). It might also indicate that the user believes the unregistered goods to be special. The ™ symbol may be used on products that are not granted government protection as registered trademarks.

  • The SM Symbol (SM).

The acronym for service mark is SM, which is commonly written as follows: SM. It serves the same purpose as the TM symbol, indicating that rights to the mark are asserted, but it is exclusively used in relation to services, such banking or legal advice, as opposed to physical commodities. Like the TM symbol, utilizing the SM symbol does not ensure that the the owner’s mark will continue to be protected by trademark rules. It also has no bearing on whether or not the service mark is registered. The TM symbol has been adopted instead of the SM symbol since it is more widely recognized. When filing trademark applications in class 35–45, the symbol SM, or Service Mark, is utilized. For trademark applications submitted under classes 1-34 and 35-45, respectively, certain applicants prefer to utilize the TM symbol. It is permissible to use an SM mark throughout trademark applications under classes 35–45 or the TM symbol across all classes.

  • The R Symbol (®).

The public is informed that a service mark or trademark is registered by the use of the sign ®, which is frequently seen in a superscript like this: ®. Most jurisdictions limit the utilization of the ® to the time immediately after mark registration. It is illegal or civilly prosecutable in many jurisdictions to use TM with an unregistered mark. The applicant may begin utilizing the ® symbol attached to a trademark once it has been registered. The R symbol denotes registration of the trademark and protection against infringement under trademark rules. It is illegal to use the ® symbol after submitting an application for a trademark or before gaining trademark registration.

  • The C Symbol (©).

Copyrights symbol, or ©, protects the real work, concept, or product in the same way as ® protects a name, logo, or slogan. Another capital letter enclosed in a circle does the same. The right to reproduce an artistic or innovative work for oneself or to grant permission to others to reproduce it is known as a copyright. Copyrights do not protect a particular good or fact; rather, they protect the expression of something. As it is exclusive, only one organization is permitted to possess the copyright and make use of the protected content. Copyright protection is applicable to a wide range of media, including books, music, films, sound recordings, photographs, and artwork. The term copyright, which was first used in writing in the early 1700s, literally means “the right to copy,” as its name implies. The date of first publication and the name of the copyright holder are used with the C sign. In certain nations, claiming copyright protection requires using the © mark correctly. Nonetheless, India is a signatory of the Berne Convention, which mandates the use of the © symbol in order to assert copyright protection. Therefore, even if the © symbol isn’t required by law, it serves as notice to infringers.

 

What distinguishes the Registered Trademark (®) symbol from the Trademark symbol (™)?

The trademark registration symbol (®) and the trademark’s symbol (™) serve different functions and have different meanings.

  1. Trademark sign (™): Whenever a phrase, word, registration of logo, or other marks is being asserted as a registered trademark or service mark, it is indicated by the trademark sign (™). It is usually applied to marks that have not yet been registered or are registering. Even though the mark hasn’t been formally registered yet, the symbol indicates that the owner believes it to be a registered trademark and claims ownership over it. It notifies the general public that goods and services are being identified and differentiated using the mark.
  2. A Registered Trademarks symbol (®) serves as a visual cue that a mark has been registered with the appropriate trademark authority. It is only usable after the mark has been awarded registration rights and gone through the formal registration process. The symbol denotes that the mark is protected legally by trademark laws and is a registered trademark. It informs consumers that the mark is formally registered and that only the owner is permitted to use it when associated with the specified products or services.

In conclusion, unregistered or provisional trademarks are denoted by the trademark symbol (™), whereas formally registered trademarks are denoted by a trademark registration symbol (®). When a mark is used with the registered trademark symbol, it means that it has completed the official registration process and obtained legal protection.

 

When is it appropriate to use the ™ trademark symbol?

When you wish to claim ownership of a term, phrase, logo, or similar mark that you believe to be a trademark, you should use the trademark symbol (™). The following circumstances call for the use of the trademark symbol:

  1. When you need to demonstrate that you’re the rightful owner or a mark you’ve chosen to identify your goods or services.
  2. When you think a unique brand name, slogan, or registration of logo you’re using counts as a trademark.
  3. When you want to assert the trademark rights and let everyone know—including competitors and the general public—that you believe a mark to be yours.
  4. When you haven’t gotten a formal registered trademark yet but nevertheless want to let people know about your claim.
  5. When you wish to increase brand familiarity and awareness while employing the mark in commerce.

By indicating that you are actively defending your rights, utilizing the trademark symbol might help discourage others from using or duplicating your mark. It’s crucial to remember that using a trademark symbol might not always entitle one to legal protection. In order to guarantee correct use and trademark protection, it is always essential to speak with an experienced trademark attorney.

 

When my trademark is registered, can I utilize the trademark symbol (™)?

Indeed, you are permitted to use the (™) trademark symbol prior to trademark registration. It notifies third parties that you claim ownership of the mark and plan to use it to identify and set yourself apart from your competitors’ products or services.

It can be advantageous to use the trademark sign prior to registration because it alerts competitors, the general public, and any infringers to your claim. It can serve as a barrier to unlawful usage or mark copying in addition to assisting in the establishment of your brand identification. It is noteworthy, nonetheless, that trademarks that are not registered or marks undergoing registration usually utilize the trademark symbol (™). You can use the trademark registration symbol (®) to denote that your brand is now registered once it has been formally registered with the appropriate trademark agency. To guarantee correct use of trademark symbols and to successfully traverse the trademark registration procedure, it is advisable to speak with an experienced trademark attorney.